Asset Management


Retaj Asset Management is a subsidiary firm from Retaj Project Management located in Doha, Qatar. It was founded in 2004 by 5 shareholders. The company provides a service to real estate, hotels, hospitality firms and other entities.


Deliver a comprehensive range of services designed to maximize operational profitability and minimize risk. At the forefront of industry trends, using our understanding of current and future value drivers, we ensure the maintenance, appreciation and profitability of every owner’s asset. Guiding the owner by a group of business development team.

Their objective is to enhance the service provided based on market and financial analysis to sustain a competitive advantage.


  • Provide professional services for all hotels and hospitality firm in the Middle East.
  • Achieving Retaj Goals through providing well selected brands or hotel management companies.
  • Provide consulting services through assessing and optimizing operational and financial results of the hotel.
  • Identify and assist on behalf of the owner a range of suitable operators and brands
  • Make partnership agreement with 4 brands to support our clients.
  • Assist the owner with technical services that qualify the hotel performance and operation.
  • Create strong learning and development services with strong curriculum to support our mission.


Retaj Asset Management provides a hospitality services to hotels, hospitality firms, other companies and owners. Retaj Asset Management makes every effort to make sure there is a good fit between the brand and the property being filled. In order to have a satisfied owner for the long haul.

Asset Management Services

Retaj Brand Growth

Development Advisory

Hospitality Advisory

Hotel Operator Selection/ Contract Negotiation

Client Representation

Pre-opening Consultancy Services

Asset Management

Food & Beverage/ Restaurant Advisory

Main Activities

Hotel Brands Management

Internationally Hotel Brands Joint Venture
  • Bringing internationally renowned hotel brands
  • Franchising Model
  • Hotel Management through Retaj
Financial Performance Monitoring
  • Ongoing financial performance
  • Owner’s investment performance
  • Capital expenditure
  • Overall asset
  • Review the budgeting process
  • Assess the hospitality investment environment
Operational Performance Monitoring
  • Evaluate the sales and marketing process
  • Competitive market Tracking
  • Advise on management issues
  • Negotiate and administer contracts

Retaj Business Development Center

  • New Hotel Management Projects
  • New Franchising Hotel Projects

Owner Representative

  • Bringing internationally renowned hotel brands
  • Hotel operator selection
  • Negotiate and deliver the best commercial terms
  • PMS & Controlling

Development Advisory

Before a hotel is built
  • Concept Design
  • Standards
  • Furniture

Hospitality Advisor

  • Hotel Pre-opening consultancy
  • Hotel Consultancy
  • Food & Beverage Advisory
  • Restaurant Advisory
  • Operational Evaluation Services

Client Representation

  • Assess location of proposed project
  • Initiate and review feasibility studies
  • Review overall concept suitability
  • Identify and explore key facilities
  • Oversee the planning of space
  • Recommend appropriate layouts in line with the approved design concept expense budget
  • Pre-qualify consultants and subcontractors
  • Review tenders and recommend procurement strategy
  • Value engineering and cost control
  • Project coordination
  • Review fit outs and conduct snagging
  • Guide in the process of handing over from the contractor to operator
  • Ensure room standards are in line with mock up room layout
  • Support operator with operational matters

Pre-opening Consultancy Services

  • Property positioning guidance
  • Monitor standards of product and service
  • Represent owner in monthly/weekly communication meetings with Operator and contractors
  • Support management to develop pre-opening activities and operations
  • Offer guidance in development of pre-opening services expense budget
  • Support in establishment of procurement systems
  • Manage compilation of financial projections and analysis for first year
  • Assist in the recruitment of key personnel
  • Guide in establishment of reservation system and pricing structures
  • Review in-depth all Sales, Marketing and PR activities and plans set by Operator
  • Review and assist with set-up and implementation of policies/procedures
  • Ensure smooth handover from contractor to operator/management

Short term goals lead to long term success











Development Advisory

  • “Best use of land” - advise on suitability of land for envisaged development
  • Conceptualize overall project design with the client to meet objectives and vision
  • Review feasibility studies prepared by appointed financial consultants
  • Pre-qualify primary and secondary consultants to assemble required project team
  • Design management
  • Identify applicable international hospitality standards
  • Establish overall architectural and interior design intent and concept
  • Ensure development is compliant with brand standards
  • Manage, co-ordinate and expedite entire design process
  • Manage entire operational (ready to trade)

Hospitality Advisory

  • Review feasibility study provided by the client
  • Identify local and international requirements for suggested component mix
  • Develop hospitality area program.
  • Review space planning to refine the building’s efficiency and operational effectiveness
  • Assist client in reviewing pre-opening budget, financial forecasting, and activities of the hotel submitted by the operator/appointed management
  • Participate in refining design to meet operator’s requirements, site condition and client’s interests
  • Enhance overall facilities
  • Provide full FF&E and OS&E procurement services to owners to ensure a seamless and integrated project delivery

Hotel Operator Selection Contract Negotiation

  • Short list appropriate operators for the property
  • Request proposals from selected operators
  • Evaluate interested operators on key attributes
  • Review and negotiate process with client’s legal council to obtain best possible terms and conditions for:
    • The Letter of Intent/Memorandum of Understanding
    • Management Agreement Components
    • Technical Services Agreement

Asset Management

  • Monthly reviews with operator’s executive personnel on performance of the operation
  • Provide guidance with development of annual budget and capital expenditure
  • Evaluation of monthly operational financial statements
  • Conduct frequent site visits to monitor adherence to established standards
  • Identify potential shortcomings and propose possible solutions
  • Evaluate performance of operator’s key personnel
  • Conduct continuous Sales & Marketing reviews
  • Annual Capital Expenditure plan analysis
  • Review and provide views for approval on all capital expenditures required
  • Monthly executive management report

Food & Beverage Restaurant Advisory

  • Location appraisals
  • Feasibility reviews & advice on market trends
  • Business plan development
  • Strategic planning
  • Concept development & implementation
  • Operations manuals & system development
  • Support in development of menu and beverage selection
  • Branding assistance
  • Training program development & facilitation
  • Restaurant management
  • Operational assessments
  • Asset management


  • Hotel, resort, café, restaurant, leisure, tourism development and operations are at the heart of our services.
  • From property location to space planning, from staffing to marketing, we have the strategic know-how, industry knowledge and the resources to deliver the right product to the right market.
  • Hotel Pre-opening Consultancy
  • Public Sector Consultancy
  • Food & Beverage  |  Restaurant Advisory
  • Operational Evaluation Services

We Provide our Services FOR

Hotels / Resort Properties

Properties Owners



Business Men